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Search Engine Optimization

Custom eCommerce Design

 

 

 

 

As the amount of content on the Internet grows, competition for top search engine rankings is increasing. Professionals that market web sites are becoming more specialized in order to keep up with the competition.

If you’re ready to play in the major leagues, and compete aggressively in the national and international market, look no further. Next Level™ SEO Services offer the most effective search engine marketing available, at below-market rates. We have the tools, experts, technical and marketing knowledge-base necessary to drive your company to the first page of search results for the major key terms in your market.

The Next Level™ SEO Process

Cleveland SEO Firm Estimate1. STRATEGY PHASE

Strategy Session

In order for SEO to be effective, a strategic plan must be in place to set realistic goals for utilizing relevant information. The first step is working directly with you to explore and evaluate your goals and online objectives. Together we will establish your most important keywords and phrases, descriptions and content selections and assign relevance based on your specific business and marketing goals.

Upon approval to begin, the first step is a strategic discovery session, with members of your web, marketing, and management teams. This meeting is designed to:

  • Clarify specific goals and objectives for the campaign
  • Explore and evaluate specifications for search terms, page content, descriptions, HTML code, meta data, domains and referable links
  • Examine your present web site design and determine if graphical or structural changes are necessary
  • Set realistic expectations, timeframes and deliverables
  • Compile lists of local and national market competitors for a detailed competitive analysis
  • Review all web log reports for all web sites
  • Discuss possible partners and resources you could approach about developing a link popularity program

Search Term Selection Process

Once we fully understand your products, your target market, and your goals, we help you select search engine keywords and phrases, or search terms, that match that market. Using search term research software and online tools, we will determine whether your intended market is actually searching for your products and services – and how they are searching. NewTide will then deliver a Search Term Analysis and Recommendations Report which provides our recommendations for an effective list of search terms for the campaign, showing the popularity of your selected list as well as recommendations for new terms you might not have considered at first.

Current Site Analysis Process

After determining a final list of search terms, NewTide will develop an effective strategy to achieve high rankings with those words. Our Baseline Rankings Report provides the following analyses:

  • Current Search Term Rank – Report on how your site currently ranks in the major search engines on each search term.
  • Search Term Rank Analysis – Analyzes why your rankings appear where they do.
  • Optimization Recommendations – Provides step-by-step process recommendations for improving your rank on the specified terms.
  • Site Structure and Content Analysis – Analyze whether your site meets basic parameters and guidelines for achieving the desired level of indexing.
  • Search Term Saturation – Analyze your existing site and provide a report on how many times your selected terms are actually appearing within the content and code of your pages.
  • Site Index Level – Analyze how many pages are currently indexed in which of the major search engines.
  • Directory Audit – Analyze existing directory placements.
  • Search Engine Rule Conformity – Analyzes whether there are any methods being practiced on the current site that could get the site blacklisted.
  • Competitive Analysis – Analyzes who you compete against online, and where those competitors’ sites rank against yours.

Phase 2

     

Contact us today for a FREE website and market evaluation to discover the opportunities available to your business through Next Level™ SEO.

 

 
The NewTide Group
113 North Portage Street
PO Box 207
Doylestown, Ohio 44230
(Near Akron and Cleveland, Ohio)

866.230.7598
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