Search Engine Optimization and Rankings

Attaining top search engine ranking requires a company that knows both proper search engine optimization (SEO) techniques, combined with a link-building program, is the key top search engine rankings. Simply listing your site with various search engines and directories is not enough...paid submissions and ads aren't enough...it requires an optimization and maintenance program tailored to your particular business objectives.

Successful SEO involves understanding how to select and target the appropriate terms, knowing the value of good content, and how to obtain quality, relevant, and lasting links to your site. It includes recognizing which search engines are the leaders, and focusing efforts toward being included in them.

After your site has been properly optimized, ongoing Search Engine Marketing is crucial to obtaining and maintaining high rankings. SEM consists of the continued monitoring and improvement of your key words, content, links, submissions, and advertising campaigns.

The SEO Process

Analysis. NewTide will perform a full analysis of your current web site. It will be researched and tested for search engine readiness to determine which areas need improvement. We'll then make recommendations on any needed adjustments. We also analyze the traffic patterns of your visitors, and your current search engine rankings, in order to establish a baseline before optimization work begins.

Architecture Improvements. We analyze the online properties of your web presence to make sure that the back-end design is conducive to search engine-indexing programs.

Competitive Analysis. By identifying your top online competitors and uncovering the secrets for their success, we can suggest specific changes and/or additions to your site and which will 'even the playing field' and increase your overall rankings.

Keywords. NewTide will research the top "keywords" your target market is searching for on the Internet. We will then target these top "keywords" for our search engine optimization process. Also, we will analyze which keywords your competition is using and take advantage of any gaps - words searchers are using but your competition may be missing. Additionally, we will analyze the frequency of those keywords appearing in the pages of your web site and with your approval, integrate those keywords throughout your web pages ensuring that search engines will deem your web presence 'relevant' and worthy of higher rankings.

Design Improvements. The following overall design revisions may be implemented as necessary:

• Selection and implementation of search engine ready, keyword optimized titles, descriptions, and keyword tags.
• Editing of tag headings based on keyword phrases.
• Incorporation of keyword phrases further within existing text.
• Revision of the main navigation menu to incorporate text links.
• Addition of a footer navigation menu that incorporates text links.
• Addition of a heading at the top of pages, based on Keyword phrase(s).
• Unique tags are created for each optimized page.

Building Link Popularity. Securing links to your website is a tedious task that, when done correctly, will dramatically raise your search engine rankings. Link popularity is important because it is a major factor in high search engine rankings. Think of it like asking for recommendations. If you were to ask 10 different people for a good doctor, and several of them suggested the same person, you are more likely to contact that doctor for help. However, Link Popularity goes beyond the sheer number of links that point to a site, as search engines can now weed out irrelevant links. You need 'qualified recommendations', not random references. NewTide works aggressively to get other relative websites to link to your site ensuring the optimal result.

Submissions: We will take the time to manually submit your site to the top search engines and directories. Most search engines have implemented procedures to discourage if not eliminate bulk submission via software; we will not risk your site 'falling through the cracks'. Also, we will submit your site to any 'trade-specific' directories that apply.

Site Maintenance: NewTide will monitor your site ranking and indexing. We'll provide you with monthly reports detailing ranking improvements on the targeted keywords and also tracking increases in traffic. As part of our maintenance program, we will make monthly adjustments to your site, as needed.

Premium SEO Services

The need for speed: get your website listed fast!
We'll combine our optimization program with a search engine submission program designed to reduce the usual delay of appearing from approximately 30-90 days to merely one to two weeks. We'll submit your site to the most prominent web directories and 'crawlers' and formulate a suitable ad budget to fill in the short-term gaps.

Link Building & Maintenance
We will monitor the sites linking to yours and ensure that they are still active, and a viable resource to you. Also, we will continue to research new relevant web sites that would be excellent candidates for additional links, increasing your importance in the 'eyes' of search engines.

Content Addition
The addition of informative content of a non-commercial nature will make your web presence more enjoyable to many of your visitors, as well as making your site more appealing to the search engines and directories where the bulk of your visitors come from. With your assistance (providing appropriate content), we can incorporate relevant, informational pages into the optimization web re-design of your site. We will be able to then submit those pages to many search engines and directories in areas they would not accept a strictly commercial web site.

Pay-Per-Click Campaigns
We can integrate a targeted pay-per-click ad campaign into your optimization program, using your advertising budget efficiently and effectively.