Finish Line Conversion Optimization

High Rankings are great … but … High REVENUES are better. That’s why NewTide offers Finish Line, our Conversion Rate Optimization Service, as a crucial component of our Internet Marketing Services. Finish Line converts search engine rankings and site traffic into new customers and new revenues.

Finish Line goes beyond achieving high search engine rankings to successfully generating high customer actions through the custom development of unique, creative web site landing pages that entice site visitors to action - generating increased site traffic, qualified leads, and of course, revenues.

Finish Line Landing Page Management Services

Landing Page Management is a structured methodology that integrates web analytics (site statistics and analysis), B2B/B2C behavior model studies, web design / redesign, Internet marketing strategies, and techniques to create landing pages that facilitate web site visitor actions … actions which companies can now measure to determine the return on their Internet marketing dollar investment.

A landing page is a web page that a person “lands on” when they click on a search engine result, an online ad banner, an email link, or even when they visit a promotional URL that they heard about on TV, radio or other offline traditional marketing media.

Landing Page Management is crucial to the success of any web site and / or Internet marketing strategy that hopes to capture new business directly off the web.

A successful Landing Page Management program will include the following components:

Web Analytics and Traffic Pattern Analysis

We analyze your web site log files to determine your traffic genesis and behavior: where your traffic originates, how visitors arrive at your site, where they come from, how they find you, what pages (services / products / promotions) they spend the most time at, and how they navigate through your site. Existing Landing Page Analysis

Based on web analytics and traffic patterns, we can determine which of your search terms from your SEO campaign are bringing actual traffic to your web site, and which pages the visitors are “landing” on. We can then analyze these pages for call to action, usability, copywriting, design, and potential conversion enhancement.

New Landing Page Development

We will create new pages within your web properties for Search Engine Optimization, Pay Per Click, email or offline marketing campaigns. Our development process includes the following elements:

• Conversion Definition – define precisely what conversion activity should take place from the landing page.
• URL Selection – what web addresses will you use in your campaign? What pages will you target in your search engine optimization efforts?
• Demographic Research – existing customer profile demographic data along with newly acquired web traffic data and synthesize a coherent landing page strategy by product and or specific service targeted those client demographics to create page that make sense.
• We will help create a profile of your best converters, and various personas of your audience members.
• Graphic Design and Layout of Landing Pages – custom design of each landing page making use of appropriate branding and product information.
• Copywriting – headline copy, call to action, and body copy.
• Testing, Measuring and Tweaking – based upon the original conversion definitions, how close are we to reaching the goals of the program?

Web Site Content Development

We will work to fully optimize your new and existing landing pages for optimal search engine rank, and continue to build new content into your web site to increase the number of potential landing pages that can exist from our SEO efforts.