3. CONTINUOUS IMPROVEMENT PHASE

The Search Engine industry is still in a state of flux. On a regular basis, Search Engines rise and fall in importance, buy each other out, merge, use each other’s ranking algorithms, change their focus or go out of business altogether. As such, the Next Level™ process includes an ongoing maintenance program to help keep your web site ranking well, despite the constant ebbs and flows of this ever-shifting new medium. Your business might also shift with the times, as you add, delete or modify your product and service mix. In short, NewTide helps your web site stay relevant, ranking well and focused on your markets.

The monthly maintenance stage includes the following services:

• Code Development – We maintain the code within your site to stay current with the Search Engines’ changing rules, keeping your site optimized.
• Search Term Research - We monitor search term usage as it relates to your business, listening to you and your markets to find new niches, make changes to the search term list as product or service lines are altered, and recommend new terms that might be coming into heavier usage.
• Content Recommendations – Content is the lifeblood of your web site, and Search Engines must have fresh, updated content to effectively crawl your site, index it…and place importance on it. NewTide will make ongoing recommendations for new content that builds brand, elicits trust and strengthens your credibility. This content will not only bring Search Engines to your site, but also add value to the site for your customers.
• Inbound Link Management – Links pointing to your web site are considered a vote of confidence for it, which is why Search Engines often use links as part of their ranking criteria. All of the major Engines add link popularity into their secret formulas to some extent, with Google placing the highest relevance on this factor. NewTide will develop and deliver a complete strategy to identify, propose and manage links back to your site from reputable sources like your partners, clients, sales agencies, vendors, industry portals and the like.
• Reporting & Status Review Sessions – On a quarterly basis we will provide a complete Maintenance Report with a review session. This report and review session will outline the work we have done on your web site for Search Engine Optimization, your current rankings for the final list of search terms you selected, and any maintenance and content development changes or approvals needed.

Back to Phase 1