2. RE-ENGINEERING PHASE
The Execution Stage is a one-time service that creates an Action Items Report documenting web site recommendations to re-engineer, if necessary, facets of your web site for organic search engine optimization and marketing. Readying one's site for maximum visibility within a search engine is necessary prior to any organic search engine marketing campaign. Changes to source code, content, graphics, links, navigation and more are critical positioning techniques for one's site within the ever-changing world of dynamic indexing, ranking formulas, and eclectic spidering algorithm(s).
This Action Items Report draws on four primary information resources to determine its findings: (1) Your web site; (2) NewTide's Next Level™ Position Planning Stage Reports (derived from our research, data collection, and proprietary tools); (3) Third Party Search Engine Spidering Technologies; and (4) Web Site Design and Architectural Methods (code, content, graphics, navigation).
 Action Items Report
Site-Wide Recommendations can include the following action items:
- Code – Changes to the HTML code of each web page for specific optimization of that page for specific terms derived from our research during the Strategy Stage.
- Content – Conceptual creation and original development of entire new content sections for your current site
- Graphics – Site graphical changes, corrections, improvements, original design
- Design – Site layout changes for enhanced navigation and hence optimization
- Architecture – Infrastructure and architectural changes
Inbound and Internal Linking Strategies – Inbound links from at least one other web site is vital to getting your web site found and indexed by the Search Engine spiders; proper internal linking allows spiders to deeply crawl and index all of your site’s web pages
- Branding – Entire new web site(s) or web specific pages for targeted vertical markets or product lines
Execution of the Action Items Report
Once the final scope of actionable items has been determined and mutually agreed upon, NewTide can make ready the site and execute those items for an additional one time fixed fee to be determined, or the client and / or its web design firm can execute the action items.
Phase 3 
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