Internet Marketing
“Internet Marketing” is a big concept.
What it takes to be successful online is more than just a collection of the latest buzzwords or flashy techniques. And, because online marketing is still essentially an emerging market itself, understanding what you need, and who can provide it can be confusing... even frustrating.
The fact is, for many businesses, internet marketing isn’t an optional “cherry on top” anymore. It’s the core element of the marketing model... perhaps even the entire business model.
NewTide offers integrated services in the following categories:
| 1. | Search Engine Optimization Search Engine Optimization (SEO) is the art and science of working with the search engines to help your site rank well on the search terms your customers are using to find your product or services on the web. NewTide offers two primary SEO service tracks. |
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| 2. | Pay-Per-Click Campaign Management While Pay-Per-Click Campaigns powered by Google or Yahoo are becoming easier to self-manage through improved online tools, companies seeking maximum ROI on larger PPC campaigns need an expert PPC marketer to assist with ad spend management, targeted ad copy writing, landing page development, and other techniques that help maximize the effectiveness of PPC Ad Campaigns. |
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| 3. | Conversion Optimization Conversions happen when a visitor to your site completes the action which you primarily intended them to do. For example, the make a purchase, fill out a contact form, or otherwise engage you to do business. In effect, conversions are the reason you built a website in the first place! By analyzing traffic patterns, website metrics, and implementing proven concepts and techniques, NewTide can continually and significantly improve the ratio of visitors to customers. |
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